Create the ultimate platinum effect and avoid those yellow tones with Smart Beauty Smart Blonde Platinum Blonde. Now you can be confident that you stand out for the right reasons.

 

Complete kit Includes:

 

This collection is Ammonia Free! Ammonia is traditionally used to separate the hair cuticles, causing hardening, weight loss, and reduction in hair thickness. The best thing about Smart Blonde Platinum Blonde is that you have control over the shade result! Platinum Blonde is for the ultimate glam look and the salon formulation means brilliant all-over color and a lustrous finish. The color result is permanent although the longevity can be influenced by many factors such as natural hair color, previous treatments, condition, porosity, length and fineness of hair.

 

Two packs may be required if your hair is longer than 20cm.

 

•  They use high-performance, innovative formulations with carefully selected natural ingredients that take care of the hair (organic certified ingredients and other natural sources including vitamins E&C).
• They use environmentally friendly packaging, which is all 100% recyclable, including non-PVC mixing trays and sustainable sourced cardboard packaging.
• All components are sourced in Europe in order to reduce our carbon footprint for environmental conservation.
• Additionally, they support various charities and are now THE ONLY Hair Colouring Brand to be certified by The BUAV (British Union for the Abolition of Vivisection) and listed in The Little Book of Cruelty Free. This is a book produced to help like minded consumers find companies such as Smart Beauty which offer products that have not been tested on animals throughout the manufacturing process. They work very closely with the BUAV to support this cause.